On the first day of December every year, "Jingle Bells" plays in the house of the Phwell for the first time. This is his call to wake up from the slumber that has engulfed him since the start of the new year and the sign that his work must begin. After a healthy breakfast and a cup of coffee he prepares himself for a busy period.
In Santa's early days he had a team of elves to make toys and presents for the children of the world. However, since toy companies came to be, the elves found themselves having less and less work to do. The Phwell was one of these elves but, instead of complaining about the reducing workload, he set to work finding a solution. He spoke to Santa about a delivery service, where he would pick up the presents from parents and deliver them to Santa.
He has a whole month to visit the parents, picking up the gifts they have bought for their children and friends. However, parents now buy the gifts a year in advance, allowing the elves more time to wrap the gifts and label them ready for Santa's deliveries. This also provides a chance for them to help load the sleigh in time for Christmas Eve. The Phwell is also responsible for collecting reports from parents about whether children have been naughty or nice. These are updated right up until Christmas Eve and the gifts of naughty children are turned into cheeseboards for supermarkets.
Once the Phwell has collected all of the presents from parents and Santa has delivered the presents collected the previous year there is a big party at Claus HQ. Mrs Claus makes a giant buffet and there is punch for all of the guests. The Phwell always joins in with his fellow elves as they celebrate another successful year before his sleep begins again in January.